sg: incorporate sg_build_direct into sg_start_req

Calling blk_rq_map_user() at a single place is better than at
different two places. It makes the code more understandable.

Signed-off-by: FUJITA Tomonori <fujita.tomonori@lab.ntt.co.jp>
Signed-off-by: Jens Axboe <jens.axboe@oracle.com>